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Taking a fresh approach to mobile telecommunications, M1 began to
set the pace for innovative services by introducing features such
as 24-hour customer service, longer off-peak hours and bundled SMS
(Short Message Service). With its strong branding and value proposition, sales soared and within 21 months of commencing operations, M1 achieved profitability several years ahead of projection. Since then, M1 has made significant inroads into the local mobile telecommunications market, gaining considerable brand presence and market share. It is known as an innovative and quality mobile service provider with a customer-focused approach to business. |
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